Eggs, Fyre Festival, and the Death of the Media Event“An egg has no gender, race or religion. An egg is an egg, it’s universal.”Feb 18, 2021Feb 18, 2021
Instagram had a great year in Japan. What’s next for it?In Japan, 2017 will definitely be remembered as the year of Instagram. This year, the photo sharing app reached over 17 million users in…Jan 16, 2018Jan 16, 2018
How did an 80-year-old life-hack book become Japan’s biggest best-seller?In just three months leading to the Christmas season in Japan, How Do You Live? a manga adaptation of a book first published in 1937, sold…Dec 19, 2017Dec 19, 2017
Best of Both Worlds : Marketing the virtual in ‘real’ JapanIn the beginning, there was a new continent. The explorers started migrating. They couldn’t find their place in the old world and craved…Apr 13, 2017Apr 13, 2017
Today’s Tokyo is no “Ghost in the Shell” techno-dystopia“The grey sprawl of Tokyo was an intimidating version of the future, not yours or mine, but our children’s.” This is how acclaimed travel…Jan 11, 20171Jan 11, 20171
Master Taster John Gauntner on the promising prospects of premium sakeFlamingo Tokyo sat down with sake evangelist, educator and consultant John Gauntner for a conversation about the growing global interest in…Jan 10, 2017Jan 10, 2017
Fintech seeks to curb Japan’s deadly corporate cultureLast month’s harsh governmental report on karoshi (death from overwork) is still at the center of Japanese media attention. The Ministry of…Oct 28, 2016Oct 28, 2016
Diversity is the New Emptiness: JUN’s “You are Culture” campaignA predominant feature of branding in Japan is, ironically, the lack of one. In fact, the void has been defining Japan right from the start…Oct 3, 2016Oct 3, 2016
Will Spotify change musical tastes in Japan?In March 2013, Japanese business magazine Tōyō Keizai borrowed the cultural term Black Ships (黒船) to capture the threat music streaming…Sep 24, 2016Sep 24, 2016
